Next gains from the 'Netflix effect' - will it deliver bumper profits?

Next is set to release half-year results this week, with expectations pointing to sales of £3.5 billion and profit of £600 million, though analysts cited in the piece suggest numbers could be higher. The retailer’s rise is linked to Lord Wolfson, who took over 25 years ago and helped make Next Britain’s biggest high-street clothing seller, surpassing Marks & Spencer more than a decade ago. The company’s share price has climbed from just under £10 to nearly £150, valuing Next at £17.5 billion. The article notes Next’s “Netflix effect,” where styles seen in Netflix dramas drive demand.