OpenAI CFO Sarah Friar accidentally calls Dots 'Muse' on live TV, video goes viral

OpenAI’s DevDay 2026 in San Francisco was quickly followed by branding confusion after the company unveiled Dots, a persistent, always-on agent architecture meant to handle long-horizon tasks. Within hours, public debate intensified when Elon Musk’s xAI appeared to redirect the premium domain “dot.com” to a Grok download portal, fueled by claims that users mistyping OpenAI’s name were being diverted. The situation was compounded during a CNBC segment: OpenAI CFO Sarah Friar mistakenly referred to the system as “Muse” on live TV. Commentators linked the slip to Meta’s recently launched Muse assistant. The article also describes Dots as including a private cloud computer, virtual browser, and integrations with thousands of enterprise tools.