Own a Fashion Brand in Paris -- Here's What You'll Find in My Wardrobe

A feature on Turn’s boutique world links private pop-up shopping in Los Angeles with the Paris-based brand’s move into ready-to-wear. During a May trip, the writer says she followed founder Clara Hofer-Maire after seeing Turn host an intimate shopping event near Hancock Park, with jewelry from Santangelo, florals by Brittany Asch, and drinks from Stir Crazy, hosted by actor-writer-stylist Grace O’Neill Dougherty. The pop-up marked the final day, and the writer later met Hofer-Maire and Idris Arab-Tani in Silver Lake at Sqirl. Turn, founded in 2022 by Hofer-Maire and Alix Darcy, began as vintage-only before launching its first ready-to-wear collection in limited quantities. It is sold online through stockists and at Turn Salon, an appointment-only space at 3 Rue Chabanais in Paris. The interview describes how Hofer-Maire’s vintage interest developed during studies in London.