Samsung Makes the 43-Inch Frame TV Pointless, the 55-Inch Model Now Costs Exactly the Same

Samsung is discounting its “Frame” TVs in a way that highlights the oddity of buying them at all: the 55-inch model now costs the same as the company’s 43-inch, at least on Amazon. The 55-inch Samsung The Frame LS03F (2025) drops from $1,097.99 to $797.99, with the price identical for all customers and no Prime membership required. The design-focused TV mounts flush with Samsung’s Slim Fit Wall Mount and uses an external hub so only one cable runs to the screen. It’s a 4K QLED set with Samsung’s NQ4 AI Gen2 processor, Alexa built in, and gaming support up to 4K 144Hz. Delivery unpacking is free; pro wall-mounting costs $239.99.