She wears fast fashion, but luxury designers want her styling their shows

On the first day of Paris Men’s Fashion Week in June, independent label Auralee and luxury powerhouse Louis Vuitton staged radically different shows. Auralee’s runway was intimate, featuring models in wispy plaid shirts and electric blue windbreakers, while Vuitton’s event looked like a blockbuster—complete with a perpetual-wave backdrop, a gospel choir, and appearances from Victor Wembanyama, Jeremy Allen White and Missy Elliott. Yet both shared a key figure: Charlotte Collet, a blunt 40-year-old stylist from southern France. Collet has worked with Jil Sander and Post Archive Faction, and campaigns for Tod’s and APC. Known for “real clothes,” she downplays overly conceptual styling by dressing luxury pieces with grounded elements like work boots. Her approach is credited with resonating strongly in men’s fashion.