Skull Island Prawns 'Eat the Wild' via Bonfire - AdNews

Skull Island Prawns has launched a new campaign via Bonfire featuring music producer Matt Templemann and an original track. The animated film, created entirely in Western Australia, brings together local animation, production and music talent. The spot centers on a guitar-wielding prawn that plays up a metal theme, tearing through a circle-pit-worthy set in Australia’s northern coast region around the Gulf of Carpentaria, complete with an “eye-watering” solo. Austral Fisheries’ marketing general manager Dylan Skinns said the campaign is designed to “rip” traditional seafood advertising apart, while Bonfire creative director Luke Williams said the product itself “told” them to “shred.” The national rollout will run through social media, YouTube and digital out-of-home.