Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategy

Spider-Man: Brand New Day has shattered box office benchmarks while relying far less on traditional TV advertising than expected, according to data cited from iSpot. The film earned $360 million in the U.S. for its biggest domestic opening weekend ever, surpassing Avengers: Endgame, and reached $932 million worldwide. Domestically, it combined with The Odyssey for a collective weekend total of $430 million. iSpot estimates its national TV ad media value at about $3.2 million since March, versus $21.5 million for Spider-Man: No Way Home (2021). The report also notes 56 TV creatives for Brand New Day, with many running in streaming/CTV environments.