Spotify Wants a Piece of Live Concert Streaming

Spotify is moving to extend beyond audio by adding live concert streaming to its service. The company is reportedly in talks with promoters to secure licensing rights and would offer live concert videos to subscribers, complementing existing pre-recorded content from events such as Dua Lipa's Mexico City show. Spotify also launched a new in-app tool, Reserved, to prioritize genuine fans in securing tickets. The push follows data showing ad revenue dipped about 5% year over year in the first quarter, and comes as YouTube remains the dominant platform for visual music content, including major live events like Coachella. Video content has become a bigger part of Spotify's strategy, expanding beyond music videos, video podcasts, and short-form feeds.