Ted Lasso,' 'Widow's Bay' And 'Severance' Get Expensive As Apple TV Raises Prices

Apple TV+ is raising its price, adding $1.99 per month to bring the service to $14.99 a month. The change takes effect now and lifts the annual cost to $119 from $99, reversing some of the discounting relative to its 2019 launch price. Apple TV+ will be roughly in line with other ad-free streaming tiers, though its catalog remains smaller than most competitors. The article points to Emmy momentum for titles such as “Widow’s Bay,” “Slow Horses,” and “Severance,” as well as record viewership for “Ted Lasso” season 4. At the service’s current price, it still undercuts many rivals by $3–5 per month, excluding Paramount+.