They're Here: The 8 It-Girl Brands Defining Summer 2026

Summer 2026 style is being shaped around a shortlist of “It-girl” fashion brands, with eight labels highlighted for their viral items and seasonal repeat wear. The brands range from British lingerie-and-basics maker Cou Cou, cited for Hailey Bieber- and Sabrina Carpenter-adjacent attention around its restocked Rina Tee in 2026, to Underwater Weaving, whose hand-crafted rattan basket bags are made by Erin and Peggy Pollard. California label Dôen is positioned as delivering airy boho-leaning pieces, while Tank Air’s Studio Tank-inspired silhouettes include the Half Moon Halter and Service Tank. La Veste, described as Spanish and color-forward, competes with The Anteros’ elevated shirting and crisp Italian-cotton Coen Shorts. Tom Ford is referenced for summer sunglasses.