Tina Redmond is owning her lane in LA's media landscape

Tina Redmond is strengthening her own lane in LA's media landscape by launching TRACC Radio TV Studios, a move that foregrounds ownership and independence. TRACC operates as a full digital media and technology production company, offering app development, streaming service consultations, technology and entertainment workshops, and live pop-up activations. Redmond built her career outside traditional label deals, starting as a DJ and growing toward ownership on her terms. Her flagship TRACC Radio app debuted in Atlanta in 2021, then moved to Los Angeles, now reaching listeners in more than 50 countries with original mixes and a behind-the-scenes podcast. The studio’s philosophy emphasizes ownership, control of distribution, and an open architecture that invites collaboration rather than competition. Community engagement is embedded, including a mobile boombox and weekly pop-up activations on Hollywood Boulevard with live broadcasts, giveaways, and audience interactions. The expansion to a full studio marks a milestone for an entrepreneur who built her brand from the ground up and aims to support technology-enabled media ventures in LA.