Victoria Beckham 'stopped son Cruz from dropping surname' ahead of music launch

Cruz Beckham, 21, reportedly faced pressure over branding before launching new music under his own identity. A book titled Brand Beckham: The Fame. the Feuds. the Fallout says his mother Victoria Beckham “stopped” plans for him to drop his surname while working with management TaP. Cruz and TaP initially signed on, with TaP managing artists such as Dua Lipa and Ellie Goulding, but Cruz split ways with the company in 2024 after Victoria objected to distancing him from the famous family. The book claims she shared a video of Cruz performing at Guy Ritchie’s pub to counter that plan. TaP said in 2024 it was not “possible in the circumstances.” Cruz re-launched his band in 2025 with the single “Optics” and will play Reading and Leeds later this month.