Nichols buys vitamin drink brand VitHit for €75m

Nichols, the Vimto maker, said it has bought low-calorie, low-sugar drinks brand VitHit for €75m in cash. The deal, announced Monday, brings a Dublin-founded company created in 2001 by former rugby player Gary Lavin. VitHit’s portfolio includes fortified beverages with vitamins and functional ingredients, covering bottled ready-to-drink options, sparkling cans and effervescent products, delivering 100% of the recommended daily allowance of eight essential vitamins. Nichols expects the acquisition to be immediately earnings enhancing and to generate returns above its cost of capital, citing VitHit’s established profitability and growth potential. For the year to 31 December 2025, VitHit reported €26.5m revenue and €4.2m adjusted operating profit.