Fanatics Fest NYC: Inter's booth in the heart of New York

Fanatics Fest NYC highlights Inter’s presence at the heart of New York for a second consecutive year, expanding the club’s reach beyond the pitch. The Nerazzurri booth welcomed thousands of visitors at Fanatics Fest, described as the largest sports culture event in the United States, with installations blending football, design, music and entertainment. Inspired by contemporary industrial aesthetics and the idea of scaffolding, the booth drew on shared urban language between Milano and New York, supporting Inter’s “Different Fields. Same Belonging.” concept and tied to the launch of the new Away Kit. The experience ran across the club’s past, present and future and included a display of trophies from Inter’s historic Double season. Fans answered five questions to create a personalized Inter Emblem, printed in real time and turned into an exclusive pin. During the four-day event, visitors met Inter vice president Javier Zanetti and club legend Christian Vieri, among others.