GUESS FRAGRANCES Breaks Through The Big Game Noise with TripleLift and StackAdapt

GUESS FRAGRANCES leveraged TripleLift and StackAdapt to cut through “big game” advertising pressure during the NFL playoffs season, including the February Big Game. The campaign, announced in Cannes, France on June 25, 2026, promoted GUESS FRAGRANCES Men’s Iconic Eau de Parfum Spray and used native video, custom audience targeting, and real-time optimization. Running through the StackAdapt platform and powered by TripleLift’s creative SSP, teams deployed two TripleLift audience segments to reach consumers most likely to engage. TripleLift reported stable efficiency, maintaining a CPM of €3.73 throughout the Big Game season as competition increased. Video completion rate finished 6 percentage points above benchmark, and after early click-through pressure, optimization lifted CTR to 0.20%. Executives cited native environments and agile campaign adjustments as central to maintaining performance without interruption-heavy formats.