New Grimsby Town away shirt inspired by late 90s classic going on sale

New Grimsby Town away shirt inspired by late 90s classic going on sale focuses on the Mariners’ new kit for the coming season, a near-faithful remake of their 1996/97 away design. Produced again by LOTTO, the shirt closely follows a special-edition fourth strip that AC Milan wore the prior season, a template that was used only in a couple of friendly matches at the time. The club previously partnered with LOTTO in the mid-to-late 1990s, releasing an iconic home strip for 1996–1998, and the new away kit continues that retro strategy. A launch video for social media features first-team players Geza David Turi and Cameron McJannet shot in an undisclosed location in Italy, with local history references. The club’s own campaign messaging highlights shared heritage between Grimsby and Italy.