Newest NWSL expansion club will be called Atlanta City FC

Atlanta’s new NWSL expansion franchise, set to begin play in 2028, will be called Atlanta City FC, the club announced Monday, Sept. 28. Along with the name, the organization unveiled a brand identity featuring a red phoenix encircled by a dogwood blossom, plus official colors of “Atlanta red” and “Georgia peach,” platinum metallic and black char. Ownership is Arthur Blank, who also leads the NFL’s Atlanta Falcons and MLS’s Atlanta United—both of which play at Mercedes-Benz Stadium downtown. Atlanta City FC will debut in 2028 alongside another expansion team in Columbus that is not yet named, bringing the league to 18 clubs.