Complex
Tracey Teams Up With Wingstop UKI To Crown Their Biggest Fan
xCruzo Brief
AJ Tracey teamed up with Wingstop UKI to launch The Flavour Club, awarding one “superfan” with a major prize and an exclusive celebration. The West London rapper named 20-year-old student Prosper Chidakwa as Wingstop UKI’s first-ever Founding Member of the loyalty programme after a nationwide TikTok and Instagram competition. Fans submitted creative challenges and even original raps, but Chidakwa’s goal—visiting every Wingstop in the UK—stood out, with more than 60 locations already completed. The launch party took over House Party Soho on November 5, hosting 300+ guests with live grime and R&B, gaming, free tattoos, and wings. Chidakwa received £5,000 and the chance to host a Wingstop party for 50 friends.
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