Airline targets Nigerian creatives, food producers for Rwanda market

RwandAir says it wants to attract Nigerian creatives and exporters to Rwanda and parts of East and Southern Africa, with a focus on artists, designers, creative entrepreneurs, and food businesses. The airline’s West and Central Africa Regional Manager, Ginnette Kadagiri, made the disclosure during interviews at Creative Africa Nexus (CANEX) WKND 2026, aiming to connect Nigerian firms with opportunities in the Rwandan market. Nigeria and Rwanda also signed a three-year operational roadmap for collaboration with RwandAir, announced in Lagos by Minister Dr Jumoke Oduwole. Under the plan, exporters holding AfCFTA Certificates of Origin can ship from Lagos to Kigali, Nairobi, Johannesburg, Harare, and Lusaka at $1.20 to $1.90 per kilogram—50% to 70% cheaper than comparable carriers.