Backblaze: Backup May Be a 'Declining' Business, But We're Not Backing Away

Backblaze says cloud backup demand is “declining” as more users rely on syncing services and solid-state storage, but the company is not retreating. Patrick Thomas, vice president of marketing, said the backup sector has seen “some declining interest” during a Zoom call. Backblaze still counts more customers for its backup service launched in 2008—402,589 subscribers reported in its 2025 annual report—than for B2, introduced in 2015, which has about 119,154. However, B2 revenue already leads at $22.4 million in 2025 versus $16.2 million for backup. Backblaze charges $99 per year (or $9 per month) for unlimited cloud backup storage for one device, with $189 for a two-year plan. The firm cites user surveys and notes that restore activity rose from 107,000 initiations in 2021 to 183,000 in 2025. It encrypts data in transit and at rest and supports a private encryption key via a passphrase, enabled by about 6% of users, alongside mandatory multi-factor authentication.