CNHI News
Behind the Badge: Why we do Behind the Badge
xCruzo Brief
In Shreveport, Louisiana, local business owner Don Tubbs and KTBS launched “Behind the Badge” to reshape public perceptions of Ark-La-Tex first responders. Now in its fourth year, the series grew out of anti-police sentiment and the “defund the police” movement that intensified after George Floyd’s 2020 death. Tubbs, who describes himself as a “no-nonsense” advocate, said the goal is to counter anti-police rhetoric and encourage local voters to support law enforcement, including funding and careers in the field. The article cites 2025 reporting of more than 90,000 officers assaulted on duty and highlights community-focused rescue stories, including emergency childbirths and suicide intervention, to humanize responders.
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