BTS in Chile: Is the Grass Worth More?

BTS in Chile: Is the Grass Worth More? argues that the National Sports Institute (IND) made a public policy error by treating the BTS World Tour Arirang in Chile as a “grass maintenance” issue rather than an investment, tourism, and reputation decision. The opinion piece says the tour has generated more than $204 million in ticket sales since it began, and that in May 2026 alone it earned $127.8 million across twelve concerts, drawing over 641,000 attendees with average ticket revenue above $10.6 million per show. The analysis notes these figures exclude merchandise, licensing, audiovisual production, sponsorship, digital platforms, and local tourist spending. The IND decision, according to the column, was tied to potential damage to the National Stadium’s hybrid grass from a central 360° stage setup. It contrasts Chile’s stance with South Korea’s cultural-industry strategy, referencing Kast’s call for Chile to support logistical access for artists connecting with Asia.