Council Post: Make Your Own Goals, Not Someone Else's

Business coach Jeremy Macliver uses a fisherman-and-entrepreneur parable to argue that many people build their companies around someone else’s “destination.” In the story, a visitor urges the fisherman to increase output, reinvest profits, and eventually sell a large enterprise. The fisherman replies he’s already doing the life he wants—fishing in the morning and playing guitar later. Macliver says the entrepreneur skipped the question that matters most: what the person actually wants from life. He links that to common growth advice in inboxes and feeds—scale, add locations, and hit an “exit” timeline—without first checking alignment with personal goals.