EXCLUSIVE: Faire Won Over Main Street. Now it Wants to Woo Wall Street.

Wholesale startup Faire expects to make its stock-market debut in the next 12 months, according to CFO Jason Lee. The company has been reshaping wholesale commerce that historically relied on trade shows and sales representatives, enabling smaller “mom-and-pop” retailers to order merchandise online. The report frames the upcoming plan as a shift from operating primarily in the wholesale channel to seeking broader capital-market attention from Wall Street. The piece is brief and does not include valuation, deal size, or specific IPO timing beyond the stated 12-month window.