Figma vs. ServiceNow: Which Technology Stock Is a Better Buy in 2026?

The debate over software stocks in 2026 boils down to growth versus established enterprise scale, with Figma (FIG) pitted against ServiceNow (NOW). Figma is a collaborative design platform used to connect designers and developers through a digital canvas. As of March 2026 it reported about 690,000 paid customers, and its strategy includes tools such as Dev Mode plus AI features like Figma Make and Figma Weave. For FY 2025, revenue was nearly $1.1 billion (+41%), but it posted a net loss of about $1.3 billion, a net margin near -118.4%. Its FY 2025 free cash flow was roughly $246.2 million. ServiceNow, meanwhile, delivers an AI-driven workflow automation platform for departments including IT, HR and finance, serving about 8,700 enterprise customers, including 658 clients with over $5 million annual contract value. FY 2025 revenue was about $13.3 billion (+20.9%) with net income around $1.7 billion and a 13.2% net margin.