How Mejuri Went From Jewelry Disruptor To Industry Defining Brand

How Mejuri Went From Jewelry Disruptor To Industry Defining Brand centers on the Toronto-founded brand’s push to make fine jewelry feel personal from the start. Founded in January 2015 by Noura Sakkijha with husband Majed Masad as COO, Mejuri urged women to buy for themselves rather than wait for engagement or anniversary milestones. The company says more than 50% of purchases are still self-made, even as it moved upmarket. Today, Mejuri is an omnichannel global retailer with more than 60 stores across North America and the U.K., and over three million customers. Over the past five years, it has tripled in size. Mejuri focuses on clean design, easy wearability, and a retail experience that encourages customers to interact freely with pieces. The brand also highlights sustainability as part of its core values.