HUBS Gains From Strong Subscription Growth: Can the Momentum Continue?

HubSpot reported continued momentum in its CRM platform as stronger customer engagement pushed subscription revenue higher. In the second quarter, subscription revenue rose to $894 million, up 20% year over year, beating the Zacks Consensus Estimate of $878.85 million. The company ended June 2026 with 306,446 customers, a 14% annual increase. Monetization improved too: average subscription revenue per customer climbed 4% to $11,800. HubSpot also highlighted multi-product adoption, with 64% of new Pro+ customers buying multiple Hubs, and deals above $120,000 in annual recurring revenue growing 38%. It said more than 16,000 customers activated Data Agent, nearly 17,000 used Prospecting Agent, and over 10,000 adopted Customer Agent.