Los Angeles wraps its FIFA World Cup 2026 run as crypto's biggest sports showcase yet

Los Angeles wraps its FIFA World Cup 2026 run as crypto's biggest sports showcase yet highlights how the city’s World Cup farewell—after hosting eight matches—also marked a high-profile crypto presence. On July 10 at SoFi Stadium, Los Angeles ended its tournament schedule with a quarterfinal between Spain and Belgium. While the final on-field story is part of the bracket, the broader narrative for digital-asset markets centered on sponsorships, fan token movements, and blockchain-based collectibles. Kraken signed on as FIFA’s Official Crypto Exchange Supporter on June 9, ahead of the 48-team event projected to generate $9 billion in revenue for FIFA. Chiliz fan tokens fluctuated in real time with match results, effectively tracking sporting sentiment through trading volatility. FIFA’s official digital collectibles ran on the Avalanche network, while a Countdown Concert at Crypto.com Arena on June 10 reinforced the theme of crypto mainstreaming.