Loyalty Management Market worth $23.11 billion by 2032 - Report by MarketsandMarkets™

The Loyalty Management Market is projected to expand from USD 13.94 billion in 2026 to USD 23.11 billion by 2032, according to MarketsandMarkets™. The firm estimates a CAGR of 8.8% for the forecast period. The report notes that growth is supported by deeper integration of loyalty programs with digital commerce, payments, CRM and customer engagement platforms, driven by the need to retain customers and personalize interactions. It expects the services segment to grow faster than solutions (10.0% CAGR), while point-based programs are forecast to hold the largest market share. By vertical, BFSI is expected to lead, and Asia Pacific is projected to grow at the highest rate from 2026 to 2032.