Multicoloured party, a 'Figo' and top marketing: World Cup laughs 🤣
Multicoloured party, a 'Figo' and top marketing: World Cup laughs covers lighter moments and crowd-driven scenes across host cities during the World Cup. It describes celebrations featuring national fan colors, noting Houston as the latest example of an “Oranje tide” after the Dutch team’s performance. The piece then shifts to Toronto, where Germany’s presence is portrayed as feeling unexpectedly at home, and to Curaçao, which it says scored its first-ever World Cup point after a first draw against Ecuador was confirmed, prompting congratulations even from King Willem-Alexander and Queen Máxima. It also mentions Scottish fans in Boston, a Gary Lineker return to a TV studio for Germany-Ivory Coast, and a “Figo” reference to a rival-channel move. Finally, it recounts a marketing workaround involving FIFA stadium brand restrictions, using foam to cover a shaving brand’s branding.







