LIV Golf Launches Ambitious '2.0' Overhaul as Bankruptcy Threat Looms Large

LIV Golf is pursuing a sweeping 2.0 overhaul as financial and leadership headwinds intensify, signaling a bid to stabilize the rebel circuit amid a bankruptcy threat. An internal memo reviewed by Sports Business Journal shows a reshaped executive board, including the appointment of Richard Marsh as an advisor to CEO Scott O’Neil and significant shifts at Majesticks GC, where Ollie Banks will oversee player recruitment and the championship product, and James Dunkley will lead as sole general manager for the team and UK regional director. Chris Bentley is named global managing director, coordinating regional directors as governance tightens. These moves follow Yasir Al-Rumayyan’s April 29, 2026 resignation as chairman and a broader reconstitution of LIV’s UK entities, with four holding companies coming under new leadership and several directors reassigned to administrative roles. The plan, produced with Ducera Partners, seeks to cut the event slate to about 10 and raise $250–$350 million to sustain operations beyond 2026, amid persistent bankruptcy rumors. Despite the pressure, top players such as Bryson DeChambeau, Jon Rahm, and Dustin Johnson have publicly supported the league, underscoring continued confidence in LIV’s long-term strategy.