Try This Exec-Approved "3 Glass Balls" Theory For Getting Through The Work Day

Southwest Airlines has appointed Sabrina Callahan as chief digital and marketing officer, a role she assumed roughly 90 days into a broader leadership shift aimed at energizing the carrier's brand. Callahan, who grew up in Iola, Kansas (a town of about 5,000), studied journalism and public relations at the University of Kansas and previously held marketing roles at Hilton, Walmart, and AT&T. Moving to Dallas in 2010, she eventually joined Southwest, where she seeks to amplify the airline’s fun culture and hospitality. Describing her approach, she emphasizes openness to new ideas and thorough preparation for high-stakes meetings, while balancing a personal routine that incorporates daily workouts and podcasts.