Red Lobster brings back Endless Shrimp after promotion helped push chain toward bankruptcy

Red Lobster is bringing back its “Endless Shrimp” promotion, a deal that previously helped drive millions of dollars in losses before the chain filed for Chapter 11 bankruptcy two years ago. The company says it reworked the promotion with stronger financial discipline and dine-in pricing that can vary by market. Participating locations will begin running the deal for a limited time starting Aug. 17. Guests can mix and match five flavors throughout the meal. The lineup includes new garlic-bread-crusted shrimp, shrimp linguini Alfredo, garlic shrimp scampi, Parrot Isle coconut shrimp and Walt’s Favorite Shrimp. Red Lobster says the spring 2026 run improved guest satisfaction and internal restaurant-team support.