Silke Hensel Appointed Global Chief Marketing Officer of Ultimate Performance

Silke Hensel named Global Chief Marketing Officer of Ultimate Performance, effective June 5, 2026, in Los Angeles. The appointment places her in charge of global brand strategy, marketing, and communications for the premium personal-training company. Hensel brings 15+ years of international marketing leadership from roles at Gold's Gym, JOHN REED, and HEIMAT, and has held senior posts at Grey (WPP) and the Berlin HQ of McFit. She previously served as CMO of RSG Group North America. Her focus will be on building brands through consistency, experience, and long-term trust rather than short-term promotion, with a track record of helping European brands enter the U.S. market.

Hensel also founded SPRKL, a marketing advisory practice, and is a regular speaker at industry conferences on brand, customer experience, and the evolving role of AI in marketing.