The internet's new punching bag is a golden orb with uncannily human teeth

A protest in Boston on October 25 targeted Liberty Mutual Insurance’s new mascot, Liberty Biberty, with demonstrators outside the company’s headquarters chanting and holding signs such as “May Biberty have no mercy” and “If you give me Biberty, give me death.” The attention follows Biberty’s debut in late July, when Liberty Mutual launched six commercials introducing a fluffy yellow orb with piercing blue eyes and human-like teeth. Online, the character has drawn widespread criticism for being unfunny and “creepy,” but Liberty Mutual’s CMO for U.S. retail markets, Jenna Lebel, says early testing shows Biberty performing above average on attention and brand attribution.