The S&P 500 ETF Nobody Talks About That Could Beat VOO

The piece argues that investors should be selective beyond broad-market S&P exposure, given inflation, sentiment, and slowing growth. It highlights earnings strength in Q1 2026, with S&P 500 profits up more than 28% year over year and full-year 2026 earnings near 22%, with 2027 seen at roughly 15%. Rather than a pure tech ETF, the author favors the Invesco S&P 500 Quality ETF (SPHQ), which screens for return on equity, accruals, and financial leverage to emphasize leaders. SPHQ remains tech-heavy but is more diversified into industrials and consumer staples, offering a distinct risk/return profile. The strategy aims to capture high-quality earnings growth while insulating portfolios from weaker, more fragile components. The piece notes that macro uncertainties warrant a selective approach that could complement traditional funds like VOO.