When Every Moment Becomes a Shopping Moment

When Every Moment Becomes a Shopping Moment highlights how retail discovery is now happening across digital and physical touchpoints, reshaping retail media. The discussion, hosted by an ADWEEK House Cannes Lions group chat co-sponsored with Roundel, brought together leaders from retail, technology, media, and consumer brands. Stephanie Sandbo of LTK said the funnel is not “dead” but has collapsed, because shoppers can buy where they become aware. Kristin Patterson of Pinterest added that discovery begins everywhere, spanning platforms like Pinterest and Google Search and then moving into stores such as Target. Speakers also said AI can reduce friction without replacing the emotional parts of shopping, while physical stores remain important for local community context.