Why "winning the summer transfer window" is actually for losers

Liverpool’s experience after winning the Premier League in 2024-25 is used to argue that “winning the summer transfer window” doesn’t necessarily translate into better results on the pitch. After a window that added record-price signings, the club finished fifth and qualified for the Champions League only because of a new rule granting an extra spot to the Premier League. Liverpool earned 24 fewer points than the prior season and dismissed coach Arne Slot a year after securing the club’s second-ever league title. The article then looks across the last 10 summer transfer windows, identifying teams widely praised for their recruitment, before noting that hype and outcomes can diverge.