Big 12 Conference, Monster Energy announce partnership | Reactions

Big 12 Conference, Monster Energy announce partnership | Reactions reports a new multi-year sponsorship agreement between the Big 12 Conference and Monster Energy. The league commissioner Brett Yormark announced on July 7 that Big 12 football will be branded as “Monster Energy Big 12 Football,” and men’s and women’s basketball will receive similar branding. Monster Energy will also place conference sponsorship patches on team jerseys. Sports Business Journal said the deal is valued at about $20 million annually and will pay member schools roughly $1 million each year. The announcement comes as schools including the University of Cincinnati Bearcats participate this week in Big 12 Football Media Days. The article also notes social media reactions, referencing coverage by Scott Springer of The Enquirer.