Boutique influencer agencies hire an influencer marketing agency - Film Daily

Boutique influencer agencies are increasingly hiring full-service influencer marketing agencies to deliver the scale they cannot build themselves, while keeping their hands-on client relationships. Industry trackers put global influencer marketing spend at about $32 billion last year, with the United States alone hosting more than 18,000 agencies. Smaller firms face crowded competition and must choose between investing in costly data platforms and measurement, or outsourcing execution at higher campaign volumes. The typical division keeps boutiques handling client strategy and creator selection, while larger partners manage tracking, payments, and multi-platform amplification. The article cites examples including HireInfluence, which won Influencer Marketing Agency of the Year in 2023 and 2024, and The Influencer Marketing Factory, which reports 1,000+ tracked campaigns and $150 million in attributed revenue.