CSTS and Borussia Dortmund Partner to Bring 'EMMA' and Football Culture Closer to Chinese Fans

On June 12, 2026, CSTS Enterprises announced a strategic collaboration with Borussia Dortmund to deepen football culture, youth engagement, and fan experiences across Mainland China, anchored by Dortmund's EMMA mascot. Operating under CSTS's Generation C initiative, the partnership will deliver a program of football-driven events, community initiatives and digital activations designed to bring Dortmund closer to Chinese fans. EMMA will feature prominently across a curated slate of activities, including events, youth programmes, and welfare outreach connected to local communities and football education. The collaboration also supports Dortmund's Asia Tour with regionally tailored content and fan-engagement opportunities in China.

Key components include match-ticket allocations and promotions to broaden access, regional sponsorship visibility, and meet-and-greet events in major cities such as Guangzhou, Nanjing, and Chengdu. CSTS and Generation C branding will appear on selected tour activations and campaigns, reinforcing the clubs' joint commitment to grassroots development and digital innovation. The partnership aims to deliver lasting value for fans, young players, and communities, with further announcements on event dates and activations expected in coming weeks.