ExposeIQ JuryFit: Retail & Consumer Litigation Teams Gain Strategic Advantage in Jury Selection

ExposeIQ’s JuryFit platform expands the way retail and consumer trial teams prepare for jury selection by modeling how consumer experiences and attitudes can shape juror decisions. The company says JuryFit analyzes multiple juror dimensions against case theories, including demographics, life experiences, beliefs and values, personality and cognitive traits, and both implicit and explicit biases. ExposeIQ adds a human verification layer by licensed professionals to review the analysis for accuracy and strategic relevance to the specific matter. The tool also generates targeted Voir Dire questions, followed by human review, and then allows attorneys to test themes and witness presentations using a Virtual Mirror Jury™ simulation reflecting seated jurors. The updates aim to support more consistent approaches while keeping attorney judgment over final decisions.