Hershey's celebrates U.S. Soccer star Christian Pulisic with pop-up 'Soccerland' at Dilworth Park

Hershey’s celebrates U.S. Soccer star Christian Pulisic with pop-up “Soccerland” at Dilworth Park ties the candy brand to the World Cup spotlight in Philadelphia. The event was unveiled Thursday at Dilworth Park, outside City Hall, honoring the Pennsylvania native and U.S. men’s national team forward. Over the competition’s buildup, the city has hosted watch parties and rallies, but Hershey’s is adding a Pulisic-focused experience as the USMNT prepares for its final group-stage match versus Turkey. The pop-up includes a three-hole foot-golf circuit, where fans can win limited-edition Hershey’s Pulisic-branded bars with custom wrappers and a “Pulisic’s Playground” T-shirt. There is also a paint-by-numbers station to help create a mural of Pulisic’s hometown hero. Soccerland runs through June 27, with hours Thursday noon–6 p.m., Friday 11 a.m.–7 p.m., and Saturday 9 a.m.–2 p.m. Pulisic missed the team’s second game due to a calf injury but is available for Thursday night.