Inflation Just Hit 3.7%. History Says to Own Companies That Can Do This 1 Thing.

September’s Consumer Price Index rose 3.7%, accelerating from August and staying well above the Federal Reserve’s 2% long-run target, with the next inflation update due in about a week. In that context, the article argues investors should focus on companies that can consistently maintain “pricing power”—the ability to raise prices when costs rise—because differentiated products and strong brands can protect margins during inflationary periods. It links pricing power to economic moats, often reflected in higher gross margins and returns on invested capital. Apple is cited for gross margins of 39.3% in fiscal 2026 (ended Sept. 26) and its ecosystem lock-in. Ferrari is mentioned as another example, though details are truncated.