It's not easy to be big on Instagram - Nantwich agent to influencers admits
The influencer economy comes into sharp focus as Nantwich-based agent Lauren Davies discusses the realities of growing a large online presence. Davies, 35, has more than 300,000 Instagram followers and runs Talent Wise Management, representing 18 clients who specialize in home, family, and daily-life content. The agency hosts two annual bonding sessions and twice-yearly Housewise Socials that bring about 100 creators together with brands. Davies stresses authenticity and consistency while acknowledging online trolling and the isolating nature of the work, but notes the potential for lucrative earnings when brands align with engaged audiences.
She emphasizes the skill set required to manage collaborations and the importance of networking to combat isolation, while describing influencer work as a flexible, dream-like career that rewards creativity and impact.
