Knicks Star Jalen Brunson Roasted After New Magazine Cover Sparks Buzz

Jalen Brunson, after leading the New York Knicks to their first NBA championship in 53 years and earning Finals MVP, became the subject of another viral moment tied to a New York Magazine cover. The magazine featured Brunson with the headline “It’s Good to Be King” and a subheadline stating that he “takes it all in.” His teammate Josh Hart reacted online with a joking message that played on the double meaning of “takes it all in,” turning the cover into a recurring bit across the Knicks’ social channels. The article links the humor to the long-running friendship between Hart and Brunson, which began when they played together at Villanova. It notes that Hart has frequently teased Brunson in interviews, social media, and on their “Roommates Show” podcast. During the week after the Finals, Hart also called for an apology from critics who questioned Brunson’s ability to lead a championship team, while keeping the tone light. Their combined Villanova-to-NBA journey is presented as a defining storyline for the franchise.