Mexico have just cost Adidas millions after World Cup exit

Mexico’s World Cup exit after a 3-2 Round-of-16 defeat to England is expected to cost Adidas millions, according to the report. The match, described as a high-stakes encounter at the tournament’s iconic stadium, ended with England squeezing past Mexico after playing with 10 men. Mexico’s elimination on a night when it had the backing of a huge home crowd comes as the national team failed to reach the quarter-finals, despite earlier hopes boosted by crowd support and refereeing decisions. Adidas has supplied Mexico’s kits for the past 20 years and remains committed to the partnership until 2034, a deal estimated at around $30 million annually. Adidas previously said Mexico’s kit was its best-selling for the 2024 World Cup and the best-selling in the team’s history, with more than three million units sold and the near depletion of home shirts by last week. The article also notes remaining sponsor rosters: Nike, Adidas, and Puma each have four teams left, while Capelli Sport’s rise is linked to Cape Verde reaching knockout stages.