Gersh Forms Soccer Division After Buying Trent Alexander-Arnold's Rep PLG

Gersh has launched a soccer division by buying PLG and merging it with You First Football, acquired in 2024. The new Gersh Football will represent players such as Trent Alexander-Arnold, Jarrod Bowen, Fabián Ruiz, Alexia Putellas and Christoph Baumgartner. Headquartered in Spain with a new UK office, it will serve Europe and broader markets.

Financial terms were not disclosed, with Gersh expanding into Italy, France, Austria, Germany, Portugal, Brazil, Belgium and Senegal. The aim is a coordinated, international service for players and coaches across Europe and beyond. Gersh partners Steve Gersh and Juan Aísa call the move a key step in global representation.