PODCAST: Inside influencer events - The guestlists, FOMO, politics and crises

“Inside influencer events” on The Lifestyle Scene podcast explores how influencer and brand guest lists are built, and why invitations can feel closed off. Hosted by Kaunda Selisho, the episode features Khumo Matlala and Keitumetse “Kitty” Moepang discussing brand activations, product reveals, exclusive dinners, and the step-and-repeat and gift bags often seen on Instagram and TikTok. The conversation examines the “economics” behind events and whether these systems help brands reach the supposed hierarchy of who gets invited versus those who are ignored. It also addresses audience experiences such as trying to get on a list and being “ghosted,” as well as broader questions about whether the model delivers real results or creates an illusion of access. The episode lists production roles for Kaunda Selisho, Shaun Holland, and Casilan Scott.