The NFL's previous push into Europe lost $400 million. Why it's trying again | Fortune

The NFL’s next Europe push kicks off Oct. 25 at the Stade de France with the Pittsburgh Steelers vs. New Orleans Saints, marking the league’s first competitive game on French soil. It’s one stop in a record nine-game international slate this season across four continents and seven countries, including London, Madrid, Melbourne and Rio de Janeiro. League CMO Tim Ellis says the 80,000-ticket game is meant less for immediate revenue than for converting overseas viewers—since the NFL’s big targets are media rights, sponsorship and merchandise. London has hosted 45 games already this season, while interest for the Melbourne match reportedly passed the Melbourne Cricket Ground’s 100,000 capacity.